A smart TV today is so much more than a screen- it’s your gateway to movies, sports, music, gaming, and even family video calls. And the best part? You don’t need to spend a fortune to get the latest technology. At Lotus Electronics, we believe great entertainment should be accessible to everyone. That’s why we’ve handpicked the best smart TVs under Rs. 40,000 this August- models that deliver stunning picture quality, immersive sound, smooth streaming, and reliable performance.
Whether you’re upgrading your living room, setting up a home theatre, or adding a second TV to your home, these options promise premium features at a price that makes sense. Let’s dive into our top 5 recommendations.
Best Smart TVs under Rs. 40,000
Finding a great smart TV under Rs. 40,000 in 2025 is no longer about compromising on quality. With advancements in display tech, sound systems, and smart platforms, you can now enjoy premium-level features without paying a premium price. Here’s a detailed look at the 5 best smart TVs under Rs. 40,000 this August, along with the reasons to consider each.
1. Haier QLED TV 43″ - Dependable with Great Build Quality
This 43-inch QLED is a great value for money with solid smart features, smooth navigation, and wide content support. You get rich, lifelike colors, sharp 4K clarity, and immersive audio. Running on Android OS, it is perfect for movie lovers and binge-watchers who want a premium cinematic experience without overspending. It is a dependable all-rounder that handles streaming, light gaming, and browsing without lag, with a clean Android TV experience. Haier’s build quality, accurate color processing, and reliable performance make it a safe choice for everyday viewing.
Market Price: Rs. 61,490
Lotus Price: Rs. 34,699
2. LG 4K ULTRA HD TV 43″ - Sleek and Affordable
This LG model is for those who love a big screen and smooth motion. It delivers crisp 4K visuals with the easy-to-use WebOS interface. It’s fast, smooth, and supports all major streaming platforms. Triple HDMI ports and a single USB input make it easy to connect consoles, sound systems, and other devices. Built-in AI recognizes your voice and swiftly provides personalized recommendations for your requests. You can also enjoy smart experiences with Chromecast built-in, built-in Alexa, and compatibility with Google Assistant and Apple AirPlay.
Market Price: Rs. 52,990
Lotus Price: Rs. 39,199
3. LG 4K ULTRA HD TV 43″ - Compact, Smart, Stylish
If space is limited but you still want great performance, this 43-inch LG model is a perfect pick. It offers 4K clarity, WebOS navigation, and a sleek design that fits beautifully in bedrooms or smaller living spaces. A fantastic all-rounder for everyday TV, streaming, and minimal smart-home integration. You can enjoy unlimited entertainment, thanks to apps like Amazon Prime Video, Disney+ Hotstar, and Netflix. You can also maximize your TV enjoyment, as its swift refresh rate of up to 60Hz makes sure that every frame is delivered with precision and clarity.
Market Price: Rs. 52,990
Lotus Price: Rs. 36,399
4. Sony 4K ULTRA HD TV 43″ - Sony’s Signature Quality
Sony is known for its exceptional picture processing, and this 43-inch 4K Ultra HD model lives up to the name. It is especially good in smaller living spaces where a 43-inch screen is ideal, and the brand’s processing technology ensures consistent quality over time. The TV model offers vibrant colors, smooth motion, 3 HDMI ports, Blu-ray players, 2 USB ports to connect hard drives and other USB devices, and a build quality that ensures years of reliable performance. It comes with Google TV, Watchlist, Google Assistant, and Chromecast Built-in for enhanced gaming and audio performance.
Market Price: Rs. 69,900
Lotus Price: Rs. 34,499
5. TCL 4K ULTRA HD TV 55″ - Value Pick
TCL’s 55-inch model is a standout. With 4K Ultra HD Smart LED Google TV support, smooth firmware updates, and immersive visuals, it’s a sensational value for around Rs. 40,000. It also comes with 3 HDMI and 1 USB port and TCL’s AiPQ engine for optimized visuals. You get 100% Color Volume Plus display technology at a mid-range price, making it ideal for film lovers and sports enthusiasts who want brighter and more vivid visuals.
Market Price: Rs. 78,990
Lotus Price: Rs. 36,999
Why These Picks Stand Out
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Premium Features Under Rs. 40K- 4K resolution, HDR support, smart OS, and multiple connectivity options.
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Choice of Screen Sizes- From compact 43-inch to immersive 55-inch to suit any room.
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Different Smart OS Platforms- Fire TV, WebOS, and Samsung’s ecosystem, so you can choose what feels most natural.
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Trusted Brands- Backed by service support you can count on.
Find Your Perfect TV at Lotus Electronics
Whether you’re upgrading your living room or buying your first smart TV, all five of these models offer exceptional value under Rs. 40,000. The right pick for you depends on your screen-size preference, brand trust, and whether you prioritize display tech (like QLED) or software experience (Android TV vs webOS).
From crisp QLED displays to compact yet powerful 43-inch models, our August 2025 lineup proves you don’t need to spend more to get more. And when you shop at Lotus Electronics, you get the advantage of genuine products, expert advice, and dependable after-sales service.
Upgrade your home entertainment today - visit your nearest Lotus Electronics store or explore our website to discover our top smart TVs and more.
